Archive | October, 2009

The Emotional Process of Buying a Home in Today’s Market

17 Oct

I was talking to a client that had moved out of the country about 10 years ago for work related reasons and is now coming back home.

He is still living abroad and does not want to come back and have to live in a rental place. So how do you help someone buy a home while they are living in a different continent? I know in today’s world and thanks to the advance s in technology , this is not only possible but common. It happens all the time. The world is shrinking and distances are becoming just a geographical situation that is easy to overcome.

 

I did not have the opportunity to sit down face to face with my client but I realized from the first conversation that although he had previously owned properties in the US, not only the market but the process itself had shifted so much that it warranted an explanation of the home buying process from scratch. One of the things that I know amazes many people buying a home after years of not having gone thru this process is the amount of paperwork involved, so I decided to send him a sample of  what he would need to be signing when the right home came along and he was ready to make an offer.

I was not mistaken…when he received it, he was absolutely shocked. He said  “Is this something YOU require your clients to do or is it the standard to put clients thru twenty something pages of legal speech?  The last time I bought a house we made an offer by phone and the contract consisted of 1 page with carbon copy…maybe 2”

That got me thinking, in how many other ways has the home buying process changed in recent years?

After thinking about this question for a while I realized that not only have the legal aspects of the process changed, but more recently I noticed that the emotional and psychological process has changed due in big part to the huge shifts that the market has suffered, and most buyers are caught off guard by the intense emotional process they experience.

 

From my recent experience , I have seen that buyers are getting caught in the middle of an uncertain time in the market, the general mindset is one of not knowing whether we are going up, down or staying flat. Have we hit the bottom? are we still going down? will it be a “W ” which means that although we are seeing some positive signs out there, this are only temporary and a breather before another downturn? What about that new wave of foreclosures expected to hit the market any day now? How is the high unemployment rate going to affect the Real Estate market in the short and long term?

I see it all the time, each one will have a different take on the situation but the mindset I am seeing is very similar. Buyers are looking for a “deal to end all deals”  and I am not talking in this case about investors, that is a whole different ballgame that I am not going to address in this post.  I am referring to people buying their personal residence or second home.

So they decide it might be right time, perhaps because they have been waiting a long time to buy or because they have had to move or simply something in their life has changed and so they have to move. Usually one would think that different motivations make clients have different attitudes towards the process and different expectations, however, I can tell you, the great majority of people looking for a home today are not exactly looking for a home but rather a bargain. It does not matter that this is the place where they intend to live  and own for at least 7 years, or that they are not buying for Financial gain, they all still want that “killer deal” . I understand it, it is everywhere right? this is the time to buy, deals are out there to be had, etc.

I also get that we are talking about a major investment and so it is one that has to be well thought out financially. I do and I agree.

However, here is what is happening; Buyers start the process, so they begin looking at properties. At first their main criteria is the price per square foot. After that they each have different requirements, what I call wants / needs and absolute No’s. However , if the home does not meet the price per square foot criteria then it is out, no matter how perfect for them it might be. Now if all buyers are looking for that great home bellow the average price in the area, they are all looking for the same home and when it does show up so many people start making offers that the price goes up and it goes back to market value or above. This is made worse by all the Short Sales and Bank owned properties that come into the market with what look like amazing prices.

What happens over the next weeks, even months is that people will start opening more their parameters, all except for the value, the search becomes a second job for many of this individuals and at first it is fun and at first the thrill of writing up offers is 

Exhilarating

, however after a while of searching but not finding, bidding only to see the property go too high in value to where it no longer is the bargain they were hunting for, they start getting frustrated.

They have seen everything out there and still have not purchased a home so at this point many people will sit down and re-draft what they are looking for…once again.

After a few months have gone by, the excitement has given way to frustration and the determination to despair,  so,  many decide to take a break, a couple of weeks off, not looking at any properties some might even stop looking on line altogether.

After this stage, some will decide to rent instead of buying, after all the market might still come down a little, and if it does not at least they are out of the roller coaster.

 Others go back to the hunt, and start looking for a home to buy, only this time they are not excited and are just ready to get it over with. It is now that they realize that they should be looking for a home they like, not so much a bargain, they come to the conclusion that homes are well priced to begin with, so it is important for them to be looking at homes that are in the correct price range for them,  NOT  the Bargain they started looking for. They realize they are buying their next home and that some of the best homes show up above what they had considered to be  the greatest deal, however they are still a great buy because they have all the things they look for in a home and they are not getting all the multiple offers.

It is at this point that most people finally come to realize their goal of buying their home and if they are really lucky, the home wasn’t even a short sale or foreclosure but a regular sale that even though it  might still have some issues come up throughout the escrow process it will be a smooth ride because they have people on their side making sure it all happens and all conditions are met in a timely manner. Escrow closes and they have bought heir home!!!

So…going back to that buyer who happens to be out of the country at this time, I had a long conversation not only about how all those pages are required by the State of California as well as by my broker and many of them are there to protect both parties, but I had a long talk about what to expect from the emotional process and the perils of looking at this from the mindset that many people are falling to.

I was lucky enough to have a client that understood this and that was willing to give his emotional stability and his peace of mind a higher rank over getting the best deal.

 

Now don’t get me wrong, I am not saying that you should overpay, not try to negotiate or just ignore the fact that there are good opportunities out there, all I am saying is that it is important to understand what you can expect from the process and to make your decisions accordingly. It is about managing expectations.

 

One last clarification, I am not saying all my clients have gone thru this, many of them have not, with some of them we have even been able to get them that elusive great deal in the short term, but I am saying that I have seen this emotional cycle often enough to understand that it is a current trend of the process of buying a home in today’s Real Estate Market

Getting Ready to Sell your Home

8 Oct
If you are getting ready to sell your home there are many things yo should do even before putting the sing up on the lawn.

I would start with the 3 D’s and move on from there. Here is a list:

  • Disassociate:

As hard as it may seem it is very important to shift your thinking to this no longer being your home, if everything goes right it will very soon be someone Else’s and the sooner you come to grips with that reality the smother the whole process will go. This first step will allow you to move on to the next one with much more ease and understanding. Rather than fighting the process you will be ready to embrace it and move ahead.

  • De-personalize

If you take away most of the things that are very personal it will allow the visiting buyers to visualize themselves living there. If you have a room full of your fishing trophies it might bring you great pride and joy but it will not speak kindly to everyone visiting the house. It is surprising how many people can not see past what is there right now. In a moment of uncertainty such as we are living, many buyers will not move forward on a house unless they really fall in love with it and can see themselves living in it for a long time if needed.

You can leave some personal items and a few pictures here and there but the picture wall with 360 pictures that include your cousins prom picture, your nieces who are 21, first grade picture etc, that wall needs to be freed, pictures taken off and most likely will need a fresh coat of paint.

 

  • De-clutter

I can not stress enough the importance of this one step.

 

I understand you are still living in the house and need to have your things with you, but if there are things everywhere, the message will be, this house is to small and It does not fit anything!

Also many people do not deal well chaos and it will make them feel uncomfortable just to be in a cluttered home, they might like the house but will leave with a feeling of not being comfortable there. You want people to come in and stay a while, the longer a prospective buyer stays in a home they are viewing, the greater the interest, you want them to come in, sit down in the living room, they are picturing their life in the home.

 

De-cluttering means, taking out a lot of the things you keep in the closets and kitchen cabinets as well, people will open them and try to see if there is enough space or if they seem crammed.

 

Sometimes the best thing to do is to rent a storage unit and start packing, you are going to have to do this eventually in order to move anyway, why not do it now and have the house show better, bigger more orderly. Kids can use less toys for a little while, winter clothes does not need to be in the house if it is 82 degrees outside, you get the idea.

 

  • Make Repairs

If the front door does not open easily and it will take the agent accompanying the buyer 3 min to unjam it…FIX it! Otherwise people are stepping into the home with the notion that this house will need repairs right away and that it has not been properly maintained so there will be things that are not visible that will be in need of repairs soon.

There are many little things that have been bothering you but you just think they are not that big of a deal…they are if you don’t fix them, they are not that big of a deal to solve so just go ahead and take care of them before people start coming to see the home.

Like with everything, you only have ONE chance to make a first impression, if a buyer comes in and sees many little things that need fixing they will probably move on to the next house OR reflect it on the offer they make, not the cost of repair only but the cost and the fact that they are willing to go through the hasle of fixing it. Even worse will be that the realtor taking this client who did not want to make an offer will remember the fact that the house had many issues to fix and will think twice before showing it to any other clients.

 

  • Experience it for the first time

Try looking at your home with fresh eyes, start from the outside and go through it as if you were thinking of buying it. From the curb appeal and landscaping to the layout of each room. Curb appeal IS very important. I have had clients that will tell me the don’t want to go inside of a home just based on what they see from the outside or sometimes I have seen clients fall in love with a home even before going in.

Can you change anything to make it more appealing even if it is less functional for you fir a short time? Maybe send some of the furniture to storage as well?

 

  • Go the extra step but not too far

Sometimes with the best of intentions people re-do the house and go all out painting it and staging it before putting it on the market. That is GREAT, i believe in well done staging, but be careful that you are not going too far and making it a very particular style or use colors that will not go with most peoples taste and style. You would be limiting market and in some cases I have seen people de-clutter their home only to fill it back up with “staging” props.

  • Price it right

You can do all of the above and still not get any offers if the price is not chosen correctly, actually you might go through all the trouble only to find yourself with very little to no showings at all!

This is where a very good , Honest realtor makes a big difference. You should talk to a couple of realtor’s before choosing one but be very careful that you don’t go with one because he promised you to get you more money for your home or because he quoted your home as being worth more.

The best one is the one that is willing to loose the listing for telling it like it is. Besides which one do you think will sell your home sooner? It is proven that the biggest chance you have to sell your home for a better price is within the first 45 days of the house entering the market, if you overprice it at the beginning you just lost that window because you will have less showings and will be seen as unmotivated and unrealistic to sell.

 

  • Be Flexible

Be as flexible as possible with the showings. If you don’t make it easy on people to see the home they will not make offers on it.

 

  • Don’t take it Personal

People have different tastes for everything, homes are no different. Some will like your home some wont.

And when it comes to low offers do not take offense, look at it, answer it and let it go. Now if you keep getting all this low offers it is time to re-asses your price, maybe the offers are not low but it is your expectations of price and your take on the market that is too high. Go back and look at the recent numbers in your specific area and take into account all factors affecting your home.

Ultimately the “Market” is the real determinant of value.

 

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